Our Story
Gingerlilly was born to be more than beautiful sleepwear. Our brand owns the need for comfort without compromising on style.
BEHIND THE BRAND
A Piece of the Story
The vision and driving force behind Gingerlilly is Vanessa Sofia, who has been immersed in the fashion industry from an early age. Growing up in the family business, she developed a passion for fashion and a keen desire to learn. Her greatest influence is her mother, Grace (pictured), who successfully ran the children’s wear brand Prodigee, which grew to over 30 stores across Australia. Actively involved in the design process, Grace continues to support and mentor Vanessa, helping her discover new trends and refine her designs. Both believe that two minds are better than one and live by the golden rule: if either one doesn’t love a product, it’s not worth sharing with their customers.
Vanessa’s ambitions took her to Milan, where she gained a deep appreciation for luxury and design. During her three years at Prada, she developed a strong understanding of the global fashion market. Returning to Australia, she brought this knowledge to Country Road before realising there was a gap in the market for sleepwear that combined luxurious comfort and confident style for the modern woman. With a 360-degree understanding of the fashion industry, Vanessa began designing ~ and in 2006, Gingerlilly was born.
“Do what you love, and the rest will come. Make this the reason that you want to be successful because it’s a rollercoaster. You have to enjoy the ride. Having worked in a family fashion business and for global fashion houses, I learnt that there would be substantial and ongoing challenges along the way that coexist with the joys of seeing your designs come to life and the pride in knowing that you have a product that can make a difference to people’s lifestyle and how they feel about themselves.”
– Vanessa Sofia, Founder.
BEHIND THE PRODUCT
Our Range
Each season, Gingerlilly creates a capsule range under the guidance of Vanessa’s direction. Everything from the fabric to satin-piped trim is considered. Gingerlilly is constantly in search of the perfect balance between comfortable fabrics and seasonal trends.
At Gingerlilly, we strive to bring out the confidence in our customers. Our sleepwear and loungewear is the ultimate embodiment of comfort and luxury. Customers of Gingerlily are the reason we continue to evolve, designing and creating for them to feel confident no matter the time of day.
BEHIND THE BRAND
Our Impact
We take our impact seriously. Ensuring our products are ethical and sustainable is something we pride ourselves on. At Gingerlilly, we set incredibly high standards for ourselves, our partners and everyone in our supply chain.
We only choose to work with suppliers who are committed to transparency. All manufacturers we work with operate under the highest international certifications for labour and sources.
From this, those who work with us at Gingerlilly’s manufacturer know their working rights and are protected. This is something we’ve seen in action on the factory floor since we began visiting in 2006.
Since then, we’ve formed great bonds and relationships with our overseas partners. They are certified internationally for their recycled and organic standards via the Global Organic Textile Standard (GOTS). With this organisation being close to our hearts, we’ve been able to source natural and renewable fibres. We love working with cotton, modal, viscose and bamboo. With our latest introduction, recycled polyester, these natural fabrics feel incredibly soft, provide comfort all night and day and give you nothing but luxury.
Each year since our journey began, we’ve worked toward reducing our environmental load and making a real change. Our overall aim and goal is to be as sustainable as we can through manufacturing and as a part of the broader fashion industry.